IDE-IMWIntegrated Media Workflow Professional teaches graphic communications professionals the basics of making the transition from a dedicated print workflow to a workflow designed to enable the production, publishing and delivery of content across multiple media channels.


Who should enroll

Publishing, print, premedia, IT, and content management professionals and managers

Course Lessons

  1. Understanding Today’s Media Channels
  2. Overview of an Integrated Media Workflow
  3. The Importance of Digital First
  4. Stage #1: Create and Capture
  5. Why Asset Management is Critical
  6. Stage #2: Ingest and Manage
  7. The Role of Color Management in Brand Integrity
  8. Stage #3: Edit and Produce
  9. PDF/X-1a, PDF/X-4 and PDF/VT
  10. Stage #4: Transform and Publish
  11. Open Formats for Publishing Digital Magazines
  12. Stage #5: Fulfill and Distribute
  13. The Role of Social Media and Analytics
  14. Stage #6: Report and Engage
  15. Certification Exam
  16. Case Studies

Certification Information

  • Passing exam with 80% proficiency qualifies the user for professional certification and inclusion in the Idealliance database of certified experts.
  • Certificates are automatically generated and distributed via email upon successful completion of the course.
  • Upon successful completion you will be certified for 2 years.
  • To maintain certification you must successfully complete a recertification training every two (2) years.

Instructions to access course will be emailed within 3 business days. Course access is for 1 year from registration date.

For all information on pricing and availability, contact Alan Lawlor
Email: alan@idealliance-eu.org
Tel: 0034 644 610 068